Their customers don’t understand the technology in their cars.
I am no longer an Innovation Specialist at Nissan- I took up a fantastic opportunity to become the Marketing Manager for a 3-part company called The Preview Group. Including PVL UK-saving lives on the road with high visibility livery, Preview, a marketing agency and Art D’Signs, sign writers and vehicle wrappers.
But, this hasn’t actually stopped me being ‘a vehicle expert’ in my spare, voluntary time.
When I left Nissan, I added my LinkedIn details and personal email address on my ‘out of office’. This has led to a few customers and acquaintances getting in touch, usually to wish me luck but some are continuing to ask questions about their vehicles.