The trick that the car industry is missing

Their customers don’t understand the technology in their cars.

I am no longer an Innovation Specialist at Nissan- I took up a fantastic opportunity to become the Marketing Manager for a 3-part company called The Preview Group. Including PVL UK-saving lives on the road with high visibility livery, Preview, a marketing agency and Art D’Signs, sign writers and vehicle wrappers.

But, this hasn’t actually stopped me being ‘a vehicle expert’ in my spare, voluntary time.

When I left Nissan, I added my LinkedIn details and personal email address on my ‘out of office’. This has led to a few customers and acquaintances getting in touch, usually to wish me luck but some are continuing to ask questions about their vehicles.

Continue reading “The trick that the car industry is missing”