The trick that the car industry is missing

Their customers don’t understand the technology in their cars.

I am no longer an Innovation Specialist at Nissan- I took up a fantastic opportunity to become the Marketing Manager for a 3-part company called The Preview Group. Including PVL UK-saving lives on the road with high visibility livery, Preview, a marketing agency and Art D’Signs, sign writers and vehicle wrappers.

But, this hasn’t actually stopped me being ‘a vehicle expert’ in my spare, voluntary time.

When I left Nissan, I added my LinkedIn details and personal email address on my ‘out of office’. This has led to a few customers and acquaintances getting in touch, usually to wish me luck but some are continuing to ask questions about their vehicles.

Continue reading “The trick that the car industry is missing”

“This is a man’s world.” Oh please shut up.

*Sorry for the angry title.*

I haven’t blogged for a little while. I know I need to do it more, it’s good for the soul.

I’m using it today to rant. Properly RANT.

The story starts a couple of weeks ago. I walked past the service department at work and a lady was shouting at a service advisor. I don’t know the situation or why she was shouting but I knew the reason. She was lashing out because she was scared of the situation she was in. Unfamiliar territory, most women I know will openly admit they will send their husbands, Dad’s, or any man in their life to deal with their car rather than go and sort it themselves. Why is that? They don’t do that with any other part of their lives.

Continue reading ““This is a man’s world.” Oh please shut up.”

One year as an Innovation Specialist

I have been an “Innovation Specialist” for a whole year now. Pat on the back for me!

One year and ten days to be exact. I thought now would be a good time to review the year, go back through my diary and see how much my job, the industry, the infrastructure and I have changed.

As the cliché goes, it’s good to look back in order to see how far you’ve come….

Continue reading “One year as an Innovation Specialist”

10 Things That Ballet Taught Me About Business.

In the motor trade we get sent on training courses quite a lot. No matter where we are, or what we are learning about, we always have to go through this embarrassing ritual of introducing ourselves and stating a fact that no one else knows. Of course no one knows anything about me so sometimes I just make something up. I once told the room I was once a page 3 model and then held in my laughter as they tried to stare at my chest with their peripheral vision. (The vast majority of men are not very good at this.)

Most of the time, however, I am aware that I am going to meet these people again. Like a lot of trades, the motor industry is a bit incestuous and someone always knows someone else, so I tend to go with the usual: I have a grade 8 in ballet.

After a little while, it got me thinking that actually my training to be a dancer stood me in good stead for the business world. So here are 10 things that ballet taught me about business.

Continue reading “10 Things That Ballet Taught Me About Business.”

My car de-ices itself. Is my car smarter than me?

Today was our first really cold day of 2014 in the UK. -2, not that cold compared to some countries but cold enough to get British people talking (we love talking about the weather).

It was also cold enough to freeze stuff. Like the roads, your hands and your car windscreen.

When you’re running late for work, the most annoying thing is running outside and realising your car is frozen. I’m sure most people have had this, where you spend 15 minutes trying to scrap ice off- with a Boots Advantage card in my case- so you’re safe to drive.
Continue reading “My car de-ices itself. Is my car smarter than me?”

Petrol or Diesel…. or Electric?

On Bonfire Night I took my colleague’s brand new Nissan Pulsar home for the evening.

In true salesman style there was hardly any diesel in it. So on my journey I stopped on Worthing seafront to refuel. While I stood, watching money being torn from my pocket, fireworks going mental over Worthing pier, shivering in the freezing temperatures (it was actually like 7°C but I was cold) it suddenly dawned on me that I haven’t put fuel in a car since August.
Continue reading “Petrol or Diesel…. or Electric?”

I think an electric car has made me a safer driver.

Bold statement from me there.leaf
7 years no claims, *swishes hair*.
I consider myself a safe driver. But fast. Some call it a ‘lead-foot.’ I like to try out the torque. Plus, I’m usually late.

Driving electric has changed this.
Continue reading “I think an electric car has made me a safer driver.”

The first two weeks as a Nissan Innovation Specialist

I’m still in the Automotive trade but this is different. I’m still in the showroom but I do have an office now.

Nissan are heavily investing in altering the showroom dynamic and I’m delighted to be one of the first to ‘pioneer’ this challenge.

As you can see it is still very male dominated…


We are the first 15 out of a growing team of 50 ‘Innovation Specialists’ to join the UK dealer network. We are not sales people, yes you’ve heard me right, the majority of us are from a sales background but we are providing education without the sales pressure in the showroom.

Continue reading “The first two weeks as a Nissan Innovation Specialist”

How do you keep your customers?

So I’ve been going on about ‘customer retention’ a fair bit lately.

It makes up the first bit of my LinkedIn profile, so its fair to say it is important to me.

I work in customer service and I have also been the served customer. I know the type of experience that will ensure that I continue to use a brand.

Continue reading “How do you keep your customers?”

Technology Cars: the future is here.

The google car. A car that can drive itself.

An android car. You can download apps in your car.

This is the future of our means of travel and it is important we embrace it.

Continue reading “Technology Cars: the future is here.”